Throughout Apple's evolution, Steve Jobs continually enhanced the user experience, making technology more accessible and intuitive. From the first Apple prototype that greeted users with a simple "Hello" to the addition of a handle on the iMac to make it feel approachable, Jobs was insightful.
He even introduced a translucent shell, allowing customers to appreciate the complexity within the device's simplicity. With each product, users became more tech-savvy, reducing the need for extensive onboarding or overtly friendly design cues. Today, many are so immersed in the Apple ecosystem that it feels like a lifelong relationship.
This got me thinking about the company's name: "Apple." While the historical reasons for this choice are well-documented, including in Walter Isaacson's biography of Jobs1, I began to see a deeper connection. Perhaps Jobs chose Apple as a reflection of his instinctive understanding of what customers truly wanted. He seemed to anticipate their needs, and once a product was introduced, all they had to do was "take a bite".
The choice of Apple as the company name is often attributed to its simplicity, friendliness, and the fact that Jobs, a fruitarian at the time, had just returned from an apple farm. But considering Jobs' philosophical leanings, I can't help but think of one of humanity's most symbolic apples: the forbidden fruit from the story of Genesis2. The story goes consuming this fruit granted humanity profound self-knowledge and opened up a world of possibilities — qualities that, in many ways, Jobs aspired to deliver through his products and innovations.
