Crafted meticulously from script to stage, this virtual journey immerses viewers in a whimsical, toy-sized universe that is distinctly Katy Perry.​ Brimming with her iconic style, fashion, and musical mythology, Perry Playland follows Katy Doll through fantastic worlds and adventures, earning rave reviews and heartfelt applause from Perry's devoted fans.

We designed every detail of the Perry toy world, referencing music videos, concert performances, tattoos, memes, and her unique fashion style. This archive served as a treasure trove of reference points, fueling our inspiration and informing our design choices.