THE CHALLENGE

Show producers for Karol G's stadium tour approached HFTF to create an animated film for her performances.

It needed to

✔ Be developed script to final
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✔ Use Karol G’s album art
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✔ Be in 3 acts, 3 min each
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✔ Meet spec for 100ft display
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✔ Be completed in the 6wks
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✔ Include Morgan Freeman

OUR SOLUTION

✔ Develop the creative inspired by side-scroller RPG video games
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✔ CombinE traditional hand-drawn animation techniques with real-time CGI
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✔ Generate AI Voice Over tracks as proxy to advance production while waiting on talent

THE OUTCOME

We transformed the stage with vivid animation, record-breaking engagement, and heart-warming storytelling.

✔ Engaged Over 2.3 Million Fans across 62 sold-out shows worldwide
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✔ Streamed to Over 1 Million Viewers during the tour’s grand finale in Madrid
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✔ Contributed to a Record-Breaking Tour – the highest-grossing Latin tour by a female artist ($307M+)

✔ Brought Karol G’s mermaid alter ego to life, deepening fans’ emotional connection.

"A hushed awe fell over the spectators, captivated by the enchanting visuals that seamlessly blended reality with fantasy."

Building the World

We illustrated and animated every element of the world, from rainbow slides to twerking teddy bears.

We wrote the animation script in three acts, collaborating closely with show directors, The Squared Division.

Credits

Concert Director
The Squared Division

Narration
Morgan Freeman

Music
Roberto Trujillo
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Animation by Hi from the Future
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Script
Mark Rubbo, The Squared Division
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Head of Production
Mark Rubbo
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Executive Producer
Elliot Higgins
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Illustrators
Humberto Cruz, Michael DeWeese, Miguel Hernandez
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Animators
Blake Patrick, Casey Temples, Eric Miró, Humberto Cruz, Michael DeWeese, Miguel HernandezMilena Sosa, Neal Todnem, Reza Iman, Rohit Arora, Tommy Rodricks

Unreal Engine Artists
Victor Morales, Eric Miro