AN IMMERSIVE GAMIFIED JOURNEY FOR CALVIN KLEIN'S NEWEST MEN'S FRAGRANCE
Dive into the 'Dare to Defy' universe, an innovative virtual experience conceived for Calvin Klein's latest men's fragrance. HFTF in collaboration with Moving Image and Content transformed brand storytelling by crafting a gamified, interactive world, where users could traverse a network of minimalist structures, engage with 'defiant voices' videos, learn about the Defy fragrance, and discover hidden Easter eggs.
In this realm, color-coded monoliths, signifying Defy's various scents, doubled as portals to standalone gaming experiences. The 'Dare to Defy Gravity' game, a thrilling aerial adventure, was designed for a co-branded Twitch livestream event.
